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How do you get buy in and feedback for your messaging internally?

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3 Answers
Messaging Strategy Messaging
  1. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3mo

    Include direct sales and SE feedback in your messaging briefs, show your work, and be strategic about whose sign-off actually matters — not everyone who thinks they're a stakeholder truly is. Building on what Emmy mentioned: in our standard messaging briefs, I include a section at the bottom listing which sales reps we spoke to and what direct feedback they had. That's the most credible thing you can show. I care a lot about what sales, SEs, and customer-facing people think. I care a lot about w ...Read More

    397 Views
  2. Claire Drumond
    Claire Drumond

    Atlassian VP of Product Marketing • 3mo

    Don't co-write messaging with stakeholders — come as the expert with receipts, and be clear about whether you're seeking approval or co-creation, because those are very different processes. Getting alignment depends on what the outcome is. Are you trying to get everybody bought in on the messaging so you can move faster, or are you actually trying to co-write it? Co-writing is a pitfall I see a lot. As a PMM, you are charged with being the expert. You should be the voice of the customer, the pro ...Read More

    382 Views
  3. Emi Hofmeister
    Emi Hofmeister

    Zuora VP Product Marketing • 3mo

    Identify the best storytellers in your sales team, make them the hero by scaling their approach, and bring data from customer research to create credibility and alignment around your recommended messaging. A couple of ways I've driven alignment and gotten people excited about messaging: 1. **Scale the best sales stories** — Some of the best positioning and messaging has come directly from the sales team. Identify the killer reps who are crushing it. What stories are they telling? What angle are ...Read More

    402 Views

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