How do you get buy in and feedback for your messaging internally?
3 Answers
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2mo
Include direct sales and SE feedback in your messaging briefs, show your work, and be strategic about whose sign-off actually matters — not everyone who thinks they're a ...
396 Views
Atlassian VP of Product Marketing • 2mo
Don't co-write messaging with stakeholders — come as the expert with receipts, and be clear about whether you're seeking approval or co-creation, because those are very d...
381 Views
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Zuora VP Product Marketing • 2mo
Identify the best storytellers in your sales team, make them the hero by scaling their approach, and bring data from customer research to create credibility and alignment...
401 Views
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