How do you get the sales team to actually buy into the use the sales enablement materials?
3 Answers
Zuora VP Product Marketing • 11mo
Don't be afraid to let sales create great content and then make your job about scaling that content across the organization.I love all of what Michael and Madeline said. ...
497 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 11mo
Building credibility is challenging but pays dividends, especially when product marketers experience the sales process firsthand.I completely agree with everything Michae...
552 Views
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Splunk Sr. Director, Product Marketing - Observability • 11mo
Product marketers must earn credibility with sales by demonstrating deep market knowledge and creating bidirectional feedback loops.This might be a tough love answer, but...
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Related Questions
How do you determine what content is most effective for sales enablement purposes?
You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? For a product marketer who only spends a portion of their time working on sales enablement with little face-to-face time with sales, what's the best way to get buy in from a large sales team?How do product marketers work with sales enablement people? What are the roles and responsibilities?How do you assess which sales enablement materials are the most effective?What's the best way to ensure that sales uses the sales enablement content that marketing creates...even if there WAS collaboration on the content?