Okta Senior Manager, Product Marketing & Analyst Relations • 1mo
Think of it like writing a book, not rewriting one. You're adding new chapters with smooth transitions, not throwing out the manuscript every quarter. Constant rewrites create whiplash for sales and confusion for customers. Separate what should change from what shouldn't: Core positioning (18-24 months): Who you serve, your category, your POV. Almost annoyingly stable. If you're rewriting it quarterly, you don't have positioning, you have moods Value pillars (6-12 months): The 3 reasons you win. ...Read More
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