Gusto Head of Product Marketing, Benefits • 4mo
If everyone’s happy with your messaging, you probably got beige. Stakeholders don’t water messaging down out of malice. They do it because pushing the envelope can feel risky. Your job is to make “sharp + customer-true” feel safer than “generic + forgettable.” Define the decision making model upfront (RACI/DACI/RAPID). Get explicit on each person’s role and there can only be 1 decider. Ideally the final decider sits in the PMM leadership chain. Start with the customer problem. Anchor the exercis ...Read More
882
Views
