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How do you ensure consistency in messaging across different marketing channels?

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3 Answers
Messaging Strategy
  1. Zarmina Niazie
    Zarmina Niazie

    Fivetran Director of Product Marketing • 11mo

    Consistency in messaging across channels is something we’re still actively working to improve. Right now, we provide detailed messaging resources to our internal marketing teams and the agencies we work with, which helps set a strong foundation. But the challenge is keeping a clear feedback loop to see how that messaging actually shows up and gets adapted across different channels. To close that gap, we’ve started testing a pod structure for key channels like SEO or email, where a channel expert ...Read More

    1,677 Views
  2. Maureen Sitterson
    Maureen Sitterson

    Etsy Senior Director, Seller Growth & Retention • 9mo

    Consistency in messaging is critical to ensuring that we clearly articulate our message and inspire buyers and sellers to take action. We do this through a process that we've honed over time: First, we develop a brief outlining all of the key details about a product feature launch or narrative. Second, we share the brief with key partners and discuss how to bring the narrative or GTM to life across channels. Each channel team determines their strategy or approach to the launch. We collaborate an ...Read More

    676 Views
  3. Leah Brite
    Leah Brite

    Gusto Head of Product Marketing, Benefits • 4mo

    Messaging consistency can feel like herding feral cats—but adding structure can help you get proactive consistency and out of reactive correction. The goal isn’t to make every channel say the exact same thing. Rather, you want to make sure they all tell the same story in a way that is right for their channel. Solutions for ensuring consistency will vary by company size/scale, so here’s where to start for small, med, and large: Small orgs (early stage / scrappy) One source of truth: Create a 1-pa ...Read More

    820 Views

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