Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 1y
When facing data gaps, I focus on triangulating from multiple known sources. My approach depends on what I'm trying to estimate: For market sizing - I start with broader available data (like total knowledge workers globally) and systematically narrow it down using survey responses from similar populations, either from external or internal studies. I reference industry reports, competitive disclosures, and customer research to cross-validate the size estimates. For user/revenue impact modeling - ...Read More
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