Atlassian Senior Director of Product Marketing • 4mo
I am primarily focused on enterprise—but when I worked at a start-up as the first Product Marketing Associate, here's what I did: relentlessly prioritized, focused, and acted fast. Understand leadership's goals, identify the biggest bottleneck, pick one KPI, and collaborate to drive success. Start with leadership goals: Know what your leadership cares the most about. In an SMB, it’s likely new revenue or retention. Identify the biggest bottleneck or growth lever: Leadership’s goal is to drive g ...Read More
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