How do you do attribution for your product marketing KPIs?
2 Answers
Carta Vice President Product Marketing • 7mo
This is the million dollar question right now for most tech companies. Attribution is really a challenge.We look at marketing influenced leads because we are usually in ...
755 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1mo
Here’s a hot take. Don’t. Don’t try to force attribution. From my time working in PMM, I’ve been exposed to and involved in frequent debates on how to drive some sort ...
476 Views
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