Carta Vice President Product Marketing • 9mo
This is the million dollar question right now for most tech companies. Attribution is really a challenge. We look at marketing influenced leads because we are usually in a multi touch situation. So if a customer interacted with PMM content in any way, we claim the revenue associated with those leads as revenue that PMM influenced. We don't own attribution data, so we usually have to work with our demand gen team (ahead of time) to make sure that our content is properly instrumented so we can get ...Read More
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