How do you do attribution for your product marketing KPIs?
2 Answers
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 2mo
Here’s a hot take. Don’t. Don’t try to force attribution. From my time working in PMM, I’ve been exposed to and involved in frequent debates on how to drive some sort ...
497 Views
Carta Vice President Product Marketing • 8mo
This is the million dollar question right now for most tech companies. Attribution is really a challenge.We look at marketing influenced leads because we are usually in ...
762 Views
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