How do you think about competitive from a PLG/self-serve standpoint and where its most effective?
3 Answers
Cisco Product Marketing Leader | Formerly Twilio, Gartner, Cisco • September 18
The fundamentals of customer-first competitive positioning do not change with the business model. All competitive positioning should use the following framework:
What’s the customer’s pain/problem?
How are existing vendor (specific to your segment, i.e., self-service) aiming to solve this problem?
Why is each vendor's approach beneficial to the customer?
How does your product solve the customer’s problem? This is where your differentiator should come out.
Why is your approach better for the customer’s problem?
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