How do you think about developing industry solution messaging and where that sits in the hierarchy of platform and products?
We're developing industry messaging so our customers believe we have a solution for them since the platform messaging is too generic.
2 Answers
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 11mo
Product and Solution messaging are different (and complementary) sides of the same coin. To answer this, I think it will help to loosely define how I look at some of thes...
4119 Views
Messages That Matter Co-Founder • 11mo
Do you know what happens when you have different positioning and messaging for each industry solution? You have no position due to failure to take advantage of the power ...
193 Views
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