Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 11mo
Product and Solution messaging are different (and complementary) sides of the same coin. To answer this, I think it will help to loosely define how I look at some of these terms: Product Messaging: What is this "thing" and what does it do? Portfolio Messaging: How do all our "things" (products, services, integrations, etc.) come together to make 2+2=5? Solution Messaging: How do all these "things" (products, services, integrations, etc.) come together for you? Note that here, I've used portfolio ...Read More
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