How do you uncover underserved and less competitive segments?
1 Answer
This typically comes from a combination of market research, prospect and customer interviews, competitor analysis, or even talking to analysts who have that industry perspective!
1125 Views
Related Questions
What potential risks or pitfalls does one need to know before starting a pricing overhaul?If there is no research team at the company, what are your recommendations for how to conduct market research?How do you manage limited / time attention from customers with teams wanting to ask 25 minutes surveys?We don't have a Voice of Customer program. 1. How do you get buy-in and 2. What does an MVP of a VOC program look like?How do you set up a customer advisory board?How do you build XFN interest and buy in for market research projects?