Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y
I am a firm believer that Comms should be extremely aligned to PMM and Corporate Marketing. In previous roles I have owned Comms as well for this very reason. Think of PMM + Corporate Marketing + Comms as a three concentric rings. The inner core, is the Product Marketing piece (the message), the next outer ring is the Creative look and feel of the company (how you personify the brand), and the outermost ring is Comms (this is the megaphone that allows for insane amount of reach within the indust ...Read More
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