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How do you build cross-functional influence across geographically dispersed teams?

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3 Answers
Stakeholder Management
  1. Candace Marshall
    Candace Marshall

    Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 11mo

    I’ve worked with globally dispersed PMM and Product teams, so I know firsthand how challenging it can be to build influence across time zones and cultures. It’s not easy when you have only 1-2 hours of live overlap each day. That said, I’ve found two key approaches help: Be flexible with time zones when you can. Prioritize live catch-ups for important discussions because real-time connection builds rapport and trust in a way async communication can’t fully replace. Understand each region’s uniqu ...Read More

    1,126 Views
  2. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 1y

    Building influence across remote teams is a common challenge in the post-pandemic world. Even with RTO (return to office) mandates, larger companies will have people who are not in the same location as you. In those situations, it is important to: Be proactive and suggest a regular cadence for meeting virtually. Create an agenda and make sure to include it in your calendar invite. Keep the call short and to the point. Make sure to recap any action items discussed in the past and their status. Ma ...Read More

    2,108 Views
  3. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    I don't think I've ever really struggled with this, but maybe because I bias towards async collaboration.

    1. Don't hold meetings when key stakeholders can't attend. If you need to, break up the group into two sessions. But...

    2. Don't hold meetings at all if you can help it! Write things down and get async input when it's a good time in their timezone.

    423 Views

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