Splunk Director, Product Marketing | Formerly Morgan Stanley • 4mo
What your buyers care about changes as your product matures towards market leadership. At the earliest stages, you show the vision and sell ‘possibility’. Then comes customer proof which accelerates deals, followed by trust, reliability and certainty. Pre–Product-Market Fit: Focus on the problem you are solving, not feature depth. Show the vision, create urgency, and explain “why now.” As full customer stories are hard to wrangle, rely on showcasing founder credibility and design partners. Your ...Read More
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