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How should a marketing generalist who has over 8 years of experience but doesn't have tech background pivot into Product Marketing?

Product Marketing Career Path
1 Answer
Kelly Kipkalov
Kelly Kipkalov•
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Carta Vice President Product Marketing • 3mo
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I answered a similar question about making the move from DG into PMM and most of the answer is applicable here as well. It's pretty simple. Look for an opportunity withi...
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For individuals who have an account management background looking to pivot into product marketing, do you have tips on how one should navigate technical questions during the interview knowing that one has not had hands-on experience in their current / past roles?Is it possible to transition to senior product marketing roles from a digital marketing or brand management role? What should be some of the key aspects to highlight in the resume to stand out?
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