SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4mo
Frankly? Don't. :-| Messaging doesn't exist in a vacuum, and at the very least you'll want to do some light research to gut check against existing messaging (if launching a new feature that would alter how you currently talk about your product) and to understand how messaging stacks up against competitors. If I am really time-strapped, I'll visit competitor websites to see how they talk about a comparable product/feature. Both to see if there is anything consistent across competitors (industry l ...Read More
2,293
Views
