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How to move from senior IC to truly PMM leaders?

Product Marketing Career Path
1 Answer
Lauren Hakim
Lauren Hakim•
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Zendesk Director of Product Marketing | AI • 2mo
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This is one of the biggest transitions in a PMM career because it’s where your impact starts to show up beyond individual projects and into the business itself.I’ve seen ...
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What careers path do you see for people who are already até a senior level but dont want to focus only in product marketing? When you were mid-level in your PMM career (~10 years of experience), how did you think about your career development? What goals did you have at that time? How do you go from a product marketing IC role to a leadership role?What are the major differences you see between high level IC's (lead/principal) and Directors in terms of PMM skills and leadership? Are there any specific recommendations you have for making that first jump to a Director of PMM role? What will help me make the jump from PMM to Snr PMM or Head of PMMWhat are the best resources to stand me out as a Product Marketing Lead role after being a PMM for a while?
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