Zendesk Director of Product Marketing | AI • 4mo
This is one of the biggest transitions in a PMM career because it’s where your impact starts to show up beyond individual projects and into the business itself. I’ve seen senior PMMs make this jump when they start spending more time shaping the problem. They still run strong launches, but they also understand what success looks like, how it will be measured, and what tradeoffs we’re making along the way. Influence also starts to look different. PMM leaders are comfortable having an opinion early ...Read More
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