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What are the major differences you see between high level IC's (lead/principal) and Directors in terms of PMM skills and leadership? Are there any specific recommendations you have for making that first jump to a Director of PMM role?

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  1. Kelly Kipkalov
    Kelly Kipkalov

    Carta Vice President Product Marketing • 5mo

    The answer to your question is actually partially embedded in your question! There are three major characteristics I look for:Showing leadership. You want to get a strong signal that the IC PMM has already emerged as a leader (not just potential, you want actual signal). They have led cross functional teams to a successful outcome without too much intervention from their manager. They have established their own relationships and partnerships with other directors in sales, product, and customer s ...Read More

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