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What are non-AI ways to do market research these days?

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3 Answers
Market Research
  1. Kaitlyn Barnard
    Kaitlyn Barnard

    Apollo GraphQL Principal Product Marketing Manager • 1mo

    The fundamentals haven't changed. AI gets a lot of attention right now but the highest-signal research methods are still the ones that have always worked. Talk to people. Customer interviews, prospect conversations, and user research are still your best source of insight. AI can’t replace a real conversation. Listen where your audience already is. Reddit, Slack communities, Discord, LinkedIn groups, and forums are full of unfiltered opinions.  Mine review sites and internal data. G2, Gartner Pee ...Read More

    375 Views
  2. Sapphire Reels
    Sapphire Reels

    Atlassian Senior Director of Product Marketing • 1mo

    Partner with third-party research firms like GLG for statistically rigorous primary research — both qualitative and quantitative — especially when you need credible, publishable market data. Market research is a craft. Getting statistically significant information requires proper methodologies — things like regression analysis to test variables are data-science-heavy and require expert execution. For high-stakes research (e.g., a white paper establishing market credibility), partnering with a fi ...Read More

    335 Views
  3. Michael Olson
    Michael Olson

    Splunk Sr. Director, Product Marketing - Observability • 1mo

    Non-AI market research sources include direct customer conversations, analyst reports, peer review sites, competitor websites and mailing lists, Reddit, Slack communities, and LinkedIn job descriptions. Free and paid non-AI research sources: 1. **Customer conversations**: The most important source. Be pulled into sales calls and customer meetings proactively. 2. **Analyst reports**: Gartner Magic Quadrants, Market Guides, Critical Capabilities, Forrester reports. Many are available for free via ...Read More

    354 Views

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