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How would you promote the PMM role into a big company to people which don't know what is this position?

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  1. Brittany Sudlow
    Brittany Sudlow

    Intuit Group Product Marketing Manager, Industry Solutions • 1y

    Think of launching PMM like any other product—hook them, place it where they live, invite them in, then prove the value. For example: Lead with a knockout headline Treat your intro like an ad: short, benefit-driven, and impossible to ignore. Plant it in the right ecosystems Don’t just post in Marketing channels—share in Sales, CS, Product, Enablement, even the leadership Slack. Wherever key customer questions happen, PMM should be top of mind. Open the doors with Office Hours Set up a an office ...Read More

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