Intuit Group Product Marketing Manager, Industry Solutions • 1y
I’m sure you are well on your way to CMO! Here’s what I’d double-down on from a PMM POV Digital & growth marketing fluency (Demand Gen) Get really comfy with every campaign type (paid, SEO, email, ABM), the core metrics (CAC, LTV, MRR/ARR, churn) and how pipeline generation shifts between PLG and sales-led motions. This is the area I would go deepest on other marketing functions. 10 years ago CMOs usually came up from DG…that’s pivoting to PMM lately but still heavily DG focused. Brand sav ...Read More
505
Views
