What do product marketers get wrong when trying to influence the C-Suite?
4 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
Thats a tough one to answer as there are so many variables. Define 'wrong'? I think what often happens is product marketers try to appeal to the wrong factors that are fr...
1797 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
Product marketers most often come up short in influencing the C-Suite by showing up at the wrong altitude, with the wrong information and the wrong disposition. The most ...
1053 Views
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Confluent, Twilio, ActiveCampaign
Here are a few things I see PMMs get wrong:Focusing on initiatives that don't align with the company’s strategic objectives.Failing to show how initiatives will provide a...
548 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 9
Having navigated this at Microsoft, Salesforce, Tableau, and UiPath, these are the patterns I see most often.Speaking PMM language in a business language room. "We built ...
151 Views
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