In making the transition from a traditional marketing role, into one of product marketing, what would you recommend as a key focus for learning?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 10mo
One of the best skills you can hone-in on is messaging and positioning. I'd suggest reading April Dunford's Obviously Awesome and Emma Stratton's "Make it Punchy" to unde...
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