Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
One of the best skills you can hone-in on is messaging and positioning. I'd suggest reading April Dunford's Obviously Awesome and Emma Stratton's "Make it Punchy" to understand tried and true frameworks and methodologies to land how you frame a narrative. This skill unlocks many others and is a foundational principle of great product marketing
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