In making the transition from a traditional marketing role, into one of product marketing, what would you recommend as a key focus for learning?
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Related Questions
Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?What are different ways to set benchmark goals for launch, maximize demand generated, and continue optimizing post-launch?What drives the decision to have product change communications on a monthly cadence vs when the changes go live? Or a hybrid? e.g. "January roundup" vs "Faster search is here 🎉" Can you describe a situation where the go-to-market strategy had to be adjusted due to unforeseen external factors like COVID or economic downturns? How did you manage the uncertainties and mitigate the risks?How do you tier your launches, and what KPI's do you assign to each tier?What are some methods (e.g weekly company-wide emails) that the PMM team helps to keep the entire company informed on what was released this past week/month and the upcoming releases? How do you get the Product teams to help contribute to these updates?