Splunk Director, Product Marketing | Formerly Morgan Stanley • 4mo
Here are a few ways you can test for message market fit before investing heavily in campaigns: Hire a research firm to do message testing with your ICP through interviews and surveys. You can do this through a NDA-protected customer forum/advisory board/community groups as well. You want to hear your prospects/customers relate with and expand on your positioning of the problem your product is solving, using the same language. Test your messaging with sales reps - get early feedback before broad ...Read More
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