Apollo GraphQL Principal Product Marketing Manager • 1mo
You can get a lot done with very little if you're strategic about where you spend your time. Here are a few of my go-tos: Start with what's already out there: Google, G2, Reddit, and industry forums are free and full of unfiltered customer language and competitive insights. Don't underestimate how much signal is sitting in public review sites alone. Talk to people: It costs nothing to schedule a 30-minute conversation with customers, internal SMEs, former colleagues in the persona you're targeti ...Read More
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