What are the best ways to differentiate a new product category?
2 Answers
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 6mo
There is a trap in 'Category Creation' where we convince ourselves that because we are a new category, we are the evolution of the old one. But often, the 'Old Solution' ...
683 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3mo
Start with redefining how buyers understand their problem! The most effective approach is to shift the conversation away from existing comparisons and toward a new mental...
391 Views
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