Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 6mo
There is a trap in 'Category Creation' where we convince ourselves that because we are a new category, we are the evolution of the old one. But often, the 'Old Solution' isn't bad. In fact, it's often cheaper, more flexible, and entrenched for a reason. And we're all just competing for the same, finite budget. In a previous role, I was the internal buyer looking at Marketing Automation vs. Call Tracking. Different categories, but fighting for the 'Attribution Visibility' budget. Neither was stri ...Read More
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