ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1mo
The shift from a mid-level PMM to an independent contributor director level PMM is primarily around your sphere of influence - influence over people, product, and process. Directors are more strategic, more external-facing, interface more with execs, and act both more independently and as a force multiplier. To me the definition of an IC director level PMM is: A product marketer who stands at the forefront of leadership, consistently guiding at scale. They excel in domain expertise, spearheading ...Read More
415
Views
