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What are the most challenging aspects of go-to-market that you've worked on?

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3 Answers
Go-To-Market Strategy
  1. Maureen Sitterson
    Maureen Sitterson

    Etsy Senior Director, Seller Growth & Retention • 10mo

    The biggest challenge is launching products that aren't primarily designed with customer needs in mind, such as regulatory requirements or revenue-driving features for the company. Finding and articulating customer value in these cases is difficult. Typically when we're building something that we're going to launch to customers, it's with customer needs in mind, but sometimes it's something that is a regulatory or compliance requirement that Etsy has to get our sellers or buyers to abide by, or ...Read More

    885 Views
  2. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 10mo

    The most challenging aspect is working through launch plans and new product introductions without getting the right stakeholder input early enough. Getting too far without proper feedback can lead to major pivots at the 11th hour. I was triggered by the naming conversation because I've had those email chains where you get no context but very cutting feedback. Working through launch plans and new product introductions without getting the right stakeholder input early enough is particularly challe ...Read More

    875 Views
  3. Charlotte Evans Will
    Charlotte Evans Will

    Peregrine Vice President of Product Marketing • 10mo

    Pricing and packaging is definitely challenging, but naming is my immediate response. Naming is the crystallization of product strategy and needs to fit within existing brand architecture, while everyone seems to have an opinion on it. I believe that naming is the crystallization of product strategy, so there's a lot that goes into the name. Naming also needs to be done in the context of the broader product architecture and brand architecture, maintaining consistency and fitting within existing ...Read More

    884 Views

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