What are the most challenging aspects of go-to-market that you've worked on?
3 Answers
Etsy Senior Director, Seller Growth & Retention • 8mo
The biggest challenge is launching products that aren't primarily designed with customer needs in mind, such as regulatory requirements or revenue-driving features for th...
883 Views
ServiceNow VP, Product Marketing - CRM • 8mo
The most challenging aspect is working through launch plans and new product introductions without getting the right stakeholder input early enough. Getting too far withou...
870 Views
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Peregrine Vice President of Product Marketing • 8mo
Pricing and packaging is definitely challenging, but naming is my immediate response. Naming is the crystallization of product strategy and needs to fit within existing b...
880 Views
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