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what data you prioritize to share with product to influence their roadmap

Influencing the Product Roadmap
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Robin Fontaine
Robin Fontaine•
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Shopify Senior Product Marketing Lead • 1y
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Data is indeed powerful for influencing if you are able to spot a clear trend that points to a specific product reccomendation. But I have found that qualitative evidence...
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What are some tips for helping drive product roadmap as a product marketer if you don't have data or customer anecdotes at your disposal?What recommendations do you have for influencing the roadmap early?What insights/ data should I gather to share with the Product team when we meet to do quarterly roadmap planning?How often would you recommend product marketing to share insights to influence product roadmap?Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? As a product marketer, how do you prioritize the features that you are requesting in the roadmap?
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