Shopify Senior Product Marketing Lead • 1y
Data is indeed powerful for influencing if you are able to spot a clear trend that points to a specific product reccomendation. But I have found that qualitative evidence can be just as convincing if not moreso. Video clips of real customers explaining their frustrations or asking for features in a research interview can carry a lot of weight. Other types of data that are helpful for influencing the product roadmap: product adoption data a funnel analysis showing where product adoption or activa ...Read More
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