What does your post-launch operating cadence look like for monitoring, retrospectives, and iteration on messaging and assets?
7 Answers
Iterable Head of Product Marketing • 1mo
Launch day should be considered day 1, not the finish line. This is a problem at many organizations. Everyone rallies around the singular day you put out your press relea...
428 Views
ClassDojo Head of Product Marketing • 1mo
Honestly this is where most teams fall down, including ones I've been on. The launch gets all the energy and then the day after it ships everyone moves to the next thing....
435 Views
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Former Director, Product Marketing & Demand Generation at You.com | Formerly LinkedIn • 1mo
What does your post-launch operating cadence look like for monitoring, retrospectives, and iteration on messaging and assets?A few pieces of advice for making sure your p...
384 Views
Gusto Head of Product Marketing, Accountants • 1mo
The first two weeks after launch I'm basically living in a war room mentality. Daily standup with product, CS, and sales to surface anything weird including support ticke...
770 Views
Atlassian Senior Director, Head of Portfolio PMM, Strategy Collection | Formerly Amazon, Stitch Fix, Pandora • 1mo
Having a post launch plan is just as important as any other elements of your launch plan. Here's how I usually navigate the post launch activity at a high level: Retrospe...
1438 Views
Adobe Head of GTM Strategy, APAC & Japan • 1mo
This probably depends on the tiering (significance) of the launch or product tier. If this is a Tier 1 (significant) product being brought to market it deserves a more fr...
890 Views
CloudBees VP of Product Marketing • 1mo
To me, post-launch is more critical than the launch itself. What I've observed over my career is that a lot of energy goes into the launch moment and then things fizzle o...
400 Views