Carta Vice President Product Marketing • 5mo
I actually started out in CPG - Consumer Packaged Goods. Right out of grad school (MBA), I was a brand manager on the Sonicare business. For some reason there's the perception that tech companies started the discipline of product marketing. But actually CPG companies have had it right all along. Although they are called 'brand' managers, they actually own the product end to end. So from my perspective cutting my teeth as a brand manager is actually what prepared me to be a tech company PMM. I di ...Read More
472
Views
