Zendesk Director of Product Marketing | AI • 4mo
Typically when I’m evaluating PMMs, what stands out most is the way someone thinks versus a list of tactics they own. I pay close attention to whether someone can clearly explain the ‘why’ behind their work - what problem was solved, who it was for, what tradeoffs they considered, what would they change if they did it again, etc. That kind of thinking is usually one of the strongest indicators of how someone builds judgment over time. Sitting in on sales calls, talking directly to customers, or ...Read More
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