Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1mo
Personally, I think one of the biggest mistakes you can make is going into research trying to validate the story you already believe instead of staying open to what customers are actually telling you. I think a lot of times we are looking for validation instead of staying genuinely curious. Some of the best insights I’ve found came from moments where customers were telling us something completely different than what we expected. Sometimes the value prop buyers care about most isn’t the one we we ...Read More
360
Views
