Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Think about it as technical v. solution PMM. On our team, product marketers are mapped to product peers with dedicated remits. Our portfolio PMMs/Solution PMMs focus on positioning by persona, segment, and business type. This helps us stay focused while balancing going deep within owned product areas + targeting messaging by audience type.
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