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What tools - what contexts - helped you grow as PMM?

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2 Answers
Product Marketing Skills
  1. Justine Davis
    Justine Davis

    ServiceNow VP Dev marketing, Community, Dev rel • 11mo

    I have a great Martech stack today but if I just strip it down to the PMM tooling:

    1. Highspot for sales enablement content

    2. Jira Product Discovery is our Content Management System

    3. Klue - win/loss reporting

    4. Gartner & Forrester memberships & briefings

    5. SparkToro for audience research

    6. Gong for listening to sales calls

    7. Hot Jar - website heat maps

    8. Discord - to engage with the community

    9. Guidepoint - messaging research

    519 Views
  2. Erica Conti
    Erica Conti

    Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 6mo

    I've leveraged a variety of communities and resources to grow as a PMM - Product Marketing Alliance (PMA): The PMA has a whole host of async resources that cover foundational PMM topics like messaging / positioning, segmentation, and packaging. They also frequently host events, where you can hear directly from other PMMs. Jason Oakley's PMM Files: Every week, Jason shares examples of great PMM work in the market. It's an awesome way to stay up to speed on how different PMM teams are experimentin ...Read More

    1,308 Views

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