What’s your advice when having to adapt your messaging to a new market for your product (say adapt your messaging from USA to the UK)?
What’s your advice for a global company/product: should they have a global message or adapt it to every market they sell into?
1 Answer
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2mo
My biggest advice is to do a bit of research to make sure you even need differentiated messaging in other markets before going through all of the trouble.Things you shoul...
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