SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 4mo
My biggest advice is to do a bit of research to make sure you even need differentiated messaging in other markets before going through all of the trouble. Things you should look into before creating differentiated messaging: How different is your offering market-to-market (e.g. do you have different features? How are they localized? Different data centers?) Does your ICP in those markets care about different things? (Or is the primary concern different than the primary concern of your domestic m ...Read More
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