Atlassian Senior Director of Product Marketing • 4mo
Without belaboring the same point as other answers, I would start simple/focused and mature your approach over time. Baseline key metrics, track execution/engagement metrics, and then connect PMM to business impact metrics. Baseline metrics: Document the current reality across key metrics like revenue, win rate, pipeline by segment, etc (discussed at length in other responses). You need to drive a shared understanding of how the business is performing before PMM gets involved. Execution/Engagem ...Read More
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