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When you're starting in a new role, what should your top priorities for market research be?

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  1. Kaitlyn Barnard
    Kaitlyn Barnard

    Apollo GraphQL Principal Product Marketing Manager • 1mo

    In another question, I’ve included what my 30-60-90 day plan would look like if you want to check that out. Here I’m going to expand on my priorities to get myself ramped up to be effective.  The goal in the first 90 days is to build a foundation that makes everything downstream easier (messaging, launches, roadmap conversations). My top priorities early on: Understand the buyer journey: Who is actually buying, who is influencing the decision, and where do deals stall? This shapes everything els ...Read More

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