Sharebird
Sign Up / Sign In

Which AI tools have you incorporated into your GTM planning?

Answer
2 Answers
Go-To-Market Strategy
  1. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 10mo

    We're starting to use AI for prototyping with product teams, and we're leveraging AI to analyze customer call transcripts for insights that previously required hours of conversations. We have started to do some prototyping with product teams using AI tools. I've seen people using Figma's feature where you can describe what you want, and it actually mocks it up for you. This is powerful because instead of just talking about what we might build, we can actually look at what it might look like, sta ...Read More

    873 Views
  2. Charlotte Evans Will
    Charlotte Evans Will

    Peregrine Vice President of Product Marketing • 10mo

    We're using AI to auto-generate battle cards from our Gong customer calls, which saves significant time and captures the winning words from successful deals. While we haven't used vibe coding for fast prototyping from a marketing perspective, we are leveraging AI in other impactful ways. One exciting application we're implementing relates directly to what my company, Gong, does. We're taking all our Gong customer calls and auto-generating battle cards from them. This not only saves tremendous ti ...Read More

    879 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

John Heywood

Scale AI Head of Product Marketing, John Heywood on Go-To-Market Strategy

September 3 @ 9:00AM PT

Register
April Rassa

Celigo Vice President Product Marketing, April Rassa on Go-To-Market Strategy

March 10 @ 10:00AM PT

View Answers
Paul Rudwall

Hedra Head of Marketing, Paul Rudwall on Go-To-Market Strategy

January 7 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors