Upwork Senior Director, Marketplace Experience Marketing • 8mo
Specificity! AI is vague and general. At this point, AI is great for producing generic, mild product marketing content that won't look off-base and also won't resonate well with anyone. As part of your process, generative AI can be great for polishing or helping copy-edit work created by PMMs, but it can't replace good PMMs who are doing the job well. A key watchout is that AI will make your work sound more generic and toned down in the editing process if A) you aren't using a custom GPT that wo ...Read More
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