How do you think about a story narrative that connects all the stories you may be telling (ex. if you have dozens of products)
2 Answers
JFrog SVP Product Marketing | Formerly Twilio, Cisco, Intuit • 6mo
Great question. This is a very common challenge for platform companies. When you're dealing with a large product portfolio, the biggest danger is sounding like a disjoint...
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Build the story architecture by tying your portfolio of products together into a cohesive narrative. If you only have one product, you are telling a single hero tale but ...
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