Our founders have created our product messaging based on their ideas. How do we get them to give product marketing more control over messaging?

Your founders will have a stronger org when they eventually trust product marketing with more control over messaging. If you can, start with research. Talk to prospects a...

I've worked through this very scenario on a few occasions. I think as startups mature and grow there is often an understandable resistance to 'letting go' of all the part...

Don't frame it as a way for "product marketing to get more control over the messaging". Frame it as a way to bring the voice of the customer into your messaging. Product ...