How do you influence the c-suite to get more resources?
7 Answers
See my other answer on frameworks for building intluence with stakeholders. Influencing the c-suite to get resources is about influencing the c-suite, which is really abo...
701 Views
Glassdoor Senior Vice President Marketing • 5y
It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between yo...
1532 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best way to influence the c-suite to get more resources is to quantify the impact of your current resources and identify areas of the business that could benefit from...
614 Views
Here are a few ways to do that:Present a clear, data-driven case aligned with the company's strategic goalsHighlight potential ROI and specific benefits like increased re...
539 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 3mo
This can sometimes feel like mission impossible, but you need to take on the mindset of a c-level leader. They're operating at the business outcomes level, not the day to...
369 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Sat
The core mistake PMMs make when asking for more resources is framing the ask around what PMM needs. The frame that actually works is what the business loses by not having...
50 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Getting resources is challenging. Everyone in the company needs a budget for their initiatives. So to influence the leadership to allocate more resources to your initiat...
264 Views
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