How do you influence the c-suite to get more resources?
6 Answers
See my other answer on frameworks for building intluence with stakeholders. Influencing the c-suite to get resources is about influencing the c-suite, which is really abo...
699 Views
Glassdoor Senior Vice President Marketing • 5y
It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between yo...
1530 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
The best way to influence the c-suite to get more resources is to quantify the impact of your current resources and identify areas of the business that could benefit from...
612 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 2mo
This can sometimes feel like mission impossible, but you need to take on the mindset of a c-level leader. They're operating at the business outcomes level, not the day to...
366 Views
Here are a few ways to do that:Present a clear, data-driven case aligned with the company's strategic goalsHighlight potential ROI and specific benefits like increased re...
538 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Getting resources is challenging. Everyone in the company needs a budget for their initiatives. So to influence the leadership to allocate more resources to your initiat...
264 Views
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