Sam Clarke
Sam Clarke
Second Nature VP of MarketingMarch 14
As a Demand Gen Marketer, you need to make sure that your 30/60/90 day plan is skewed towards learning about the company/space. The more time you can devote to understanding the business/space/customer, the better you'll be at your job in the long run. That said, I do sprinkle these "quick win...Read More
1683 Views
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Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 23
If you're still on an inbound (MQL) model, I would start by pivoting every report through the lens of "target account vs. non-target account".   *  # of campaign responses * # of opportunities generated * $ pipeline generated * ACV * # closed won * $ closed won What matters gets measured....Read More
1785 Views
Sierra Summers
Sierra Summers
Albertsons Companies Director of B2B MarketingJanuary 18
Marketing cannot close business without sales. Sales is the most important partner to marketing, ABM or not. While you can gain the support of the leadership teams, sales ops, etc, if you don't have your sales team onboard with your plans, you will not succeed.  Bring your sales team into t...Read More
1758 Views
Pamela King
Pamela King
YouTube Product Growth Marketing - YouTube TVJuly 27
In order to be a Demand Generation leader, you want to be both left and right-brained. Often people think Demand Gen is all about analytics and architecting user journeys that deliver leads. But these journeys are targeting consumers, and consumers engage best with compelling content (e.g. - vide...Read More
908 Views
Adam Kaiser
Adam Kaiser
6sense VP, Growth MarketingAugust 10
To make sure strategies align, you have to ensure that sales and marketing are reading from the same sheet of music. When a marketing team is measured on leads, not opportunities (pipeline/revenue), marketers will determine what tactics produce the most leads and execute on those. Immediately, yo...Read More
1588 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 9
There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more sense than the next, but I can say there were a few things that helped me make the seamless transition.  1) All the events I ...Read More
1193 Views
Sheena Sharma
Sheena Sharma
Heap Vice President, Marketing Acquisition & GrowthNovember 9
The first places I'd invest for short term wins: * Capture intent via paid search (Google search, but also Bing) across branded and non branded keywords * Optimize your website for lead conversion (CTA structure, strategy, form enrichment) * Make sure you have multiple "high intent" o...Read More
717 Views
Kexin Chen
Kexin Chen
Salesforce Vice President, C-Suite MarketingApril 25
For sales and marketing alignment, I find understanding their core KPIs and joining their regular leadership cadence meetings allows you to understand the top of mind challenges/priorities. As you see how pipeline is progressing and the health of the business from the field leadership calls, you'...Read More
577 Views
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 20
From my perspective, there are four absolutely crucial things to establishing credibility and trust;  1. Act with integrity at all times. This means keeping your word, and doing what you say you will. You must consider fully what it will take to keep that word because if you don't, you ...Read More
835 Views
Mindy Servello
Mindy Servello
Calendly Head of Demand GenerationOctober 25
Intent data is vital to leverage within an ABM strategy because it can help marketers identify in-market accounts. 6Sense recently shared that 78% of high-intent accounts they surface to clients weren’t even in their CRM. That means without leveraging intent data, we are missing out of SO many po...Read More
935 Views