3 Answers
6,571 Views
Laura Hart
Loom VP of Marketing • July 26
The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organizations vs Product-led organizations. In my experience, though, the best way to orient the team is a......Read More
5219 Views
3 Answers
2,568 Views
Keara Cho
Salesforce Sr. Director, Demand Generation • August 16
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up and I didn’t have a budget so website/content was where I focused on first. In parallel, if you have a direct sales team outside ......Read More
1687 Views
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3 Answers
2,734 Views
Liz Bernardo
Snow Software Director of Demand Generation and Channel Marketing - Americas • October 26
My favorite question to ask during an interview is “If you could spend an extra $100k on demand generation in your current role, what would you spend it on and why?” I really like this question because it helps me understand a variety of things about how the candidate thinks. Dependent on the ......Read More
1498 Views
2 Answers
1,404 Views
Bhavisha Oza
Gong Performance Marketing Lead • January 26
This is where using Account Based Marketing and Demand Unit Waterfall (DUW) comes into play, especially for B2B Mid-market and Enterprise segments. Integrating a solution like Demandbase into your tech stack will help you identify accounts based on how they engage with your campaigns and execute ......Read More
990 Views
3 Answers
1,759 Views
Abhishek GP
Freshworks Senior Director - Global Demand Generation • December 1
Your buyer's journey as well as your demand funnel, play a key role in this decision. * First set of channels & tactics: A rule of thumb that has worked for me when launching a campaign is to select the channel(s) that provide the widest audience reach. I've consistently observed that 'Au......Read More
760 Views
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2 Answers
1,984 Views
Krista Muir
Sentry Director, Demand Generation • August 23
* Metrics are the data points you are measuring the success of the campaign around (either leading or lagging indicators). This can be # of meetings from your account list, # of campaign responses per account, # of impressions or CTR by account, # of opportunities, $ pipeline generated,......Read More
1530 Views
3 Answers
1,663 Views
For ad-hoc campaigns, we typically would either repeat and iterate if it’s performing well or kill it if it’s not. Even if it’s not performing well, we would take that learning to inform future campaign strategy or other workstreams. Typically, we monitor performance throughout the campaign fligh......Read More
799 Views
3 Answers
2,235 Views
Eric Martin
Stack Overflow Vice President, Demand Generation • September 7
I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to need to move away from things like PII exchange through gated forms, and focus more on value delivery to the viewer/reader/cons......Read More
674 Views
3 Answers
1,140 Views
Sierra Summers
Albertsons Companies Director of B2B Marketing • January 18
This is a great question! I can't tell you the number of times I've created content because someone in the C-suite thought it would be a good idea, or because a sales reply simply couldn't close a deal with a highly customized 1-pager. The truth is - content should be created with a purpose......Read More
549 Views
2 Answers
848 Views
Andy Ramirez ✪
New Relic VP, Growth Marketing • May 3
I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a ......Read More
651 Views
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