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Laura Hart
Laura Hart
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The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organizations vs Product-led organizations. In my experience, though, the best way to orient the team is a......Read More
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Sam Clarke
Sam Clarke
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Dan Ahmadi
Dan Ahmadi
Branch VP Demand Generation and International MarketingSeptember 9
I'd love to, but we have yet to find an intent vendor that has data rich enough for our specific segment that would indicate readiness to buy. For other companies, I've seen this to be really effective, especially when 10s or 100s of people might start researching something the moment a problem i......Read More
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Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 24
If you're still on an inbound (MQL) model, I would start by pivoting every report through the lens of "target account vs. non-target account".   *  # of campaign responses * # of opportunities generated * $ pipeline generated * ACV * # closed won * $ closed won What matters gets measured.......Read More
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Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationDecember 2
Here are the four most important parameters that determine your Channel strategy when designing an Integrated Campaign.  1. Who? - Audience * Are you talking to developers, end-users, or decision-makers?  * How large is the buying group for your product?  * Is your product a single or mult......Read More
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3 Answers
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Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
Congratulations! This is an important moment because you have the unique opportunity to truly define how the Demand Gen team functions at your company. Demand Gen can mean different things to different people, so I recommend creating a clear strategy for what it means for you and your company, an......Read More
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4 Answers
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Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 21
Honing your craft and being able to share insights and recommendations (based on data) is a great start. Managers often don't have time to get into the weeds, but if they get insights they don't know or recommendations on how to do something differently, this is a good first step in becoming infl......Read More
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Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 10
There is definitely not a single path for demand gen. I personally transitioned into demand gen from field marketing. I can't say there is a single path that makes more sense than the next, but I can say there were a few things that helped me make the seamless transition.  1) All the events I ......Read More
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Pamela King
Pamela King
YouTube Product Growth Marketing - YouTube TVJuly 28
In order to be a Demand Generation leader, you want to be both left and right-brained. Often people think Demand Gen is all about analytics and architecting user journeys that deliver leads. But these journeys are targeting consumers, and consumers engage best with compelling content (e.g. - vide......Read More
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Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 5
Communication to the broader department or company (depending on size) is key. I often find long emails or slack chats with updates get lost in the shuffle. Holding a standing meeting may be a better route. Find a cadence that works (weekly, monthly, or quarterly), create a consistent agenda so f......Read More
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