Dan Ahmadi
Dan Ahmadi
Branch VP Demand Generation and International MarketingSeptember 9
1. Sales Leadership If you're in the B2B SaaS space, you'll know that marketing alone does not generate deals. We engage prospects and customers, bring them to the surface, and rely on AEs and sales development to mature that relationship, converting them to meetings and subsequently, deals. If ......Read More
4272 Views
Upcoming AMAs
Show all upcoming AMAs
Joann Guo
Joann Guo
Spotify Associate Director, Growth MarketingOctober 27
Typically, most campaigns can fall into one of the two buckets: awareness or performance. We need to create campaigns that have a balance of brand and performance as we can’t have brand work that doesn’t perform and performance work that doesn’t elevate your brand. Your campaign should have brand......Read More
1867 Views
Carlos Mario Tobon Camacho
Carlos Mario Tobon Camacho
Eightfold Senior Director of Demand GenerationApril 19
Here are some examples of good OKRs for a Demand Generation team: 1. Objective: Increase qualified leads by X% Key Results: * Increase website traffic by Y% * Increase conversion rates on landing pages by Z% * Increase the number of demo requests by Y% * Implement a new lead scoring mo......Read More
2026 Views
Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
I have one question that I love to ask in all of my in-depth interviews: "What is the challenge you are looking for at your next opportunity to help you grow to the next level in your career?" The best answers are those that sound intentional, thoughtful and deliberate. "I want to grow in my a......Read More
1574 Views
Sruthi Kumar
Sruthi Kumar
Notion Account-Based MarketingAugust 10
This one is going to be simple. Focus on being close to the numbers and be ready to be creative! I do think there are some foundational pieces to building a demand generation engine. The first is having a balanced program mix, make sure are bringing names in a consistent and steady flow. Being......Read More
1581 Views
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 24
* Metrics are the data points you are measuring the success of the campaign around (either leading or lagging indicators). This can be # of meetings from your account list, # of campaign responses per account, # of impressions or CTR by account, # of opportunities, $ pipeline generated,......Read More
3219 Views
Kathy O'Donnell
Kathy O'Donnell
Gong EMEA Marketing DirectorDecember 21
1. Communication! Shared Slack channels, meet regularly and ask your sales team for input so they feel engaged and involved in decisions. Be transparent about how the marketing budget is spent and what is working and what isn't. 2. Shared KPIs. The biggest mistake is disconnected goals.......Read More
1605 Views
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationDecember 2
Here are the four most important parameters that determine your Channel strategy when designing an Integrated Campaign.  1. Who? - Audience * Are you talking to developers, end-users, or decision-makers?  * How large is the buying group for your product?  * Is your product a single or mult......Read More
1534 Views
Monica Myers
Monica Myers
Lattice Director of Demand GenerationAugust 25
Demand Gen is such a fun role (I know, I'm biased) because of the split because art and science. DG provides a unique opportunity to get creative and strategic in crafting new campaigns and programs, while also definitively measuring impact and analyzing results. As such, some of the best Demand ......Read More
874 Views
Nicolette Konkol
Nicolette Konkol
Morningstar Global Head of Demand GenerationJuly 22
The MarTech stack is only as good as the strategy, people, and process it supports. Invest in the strategy, people, and process to set the foundation, and then select MarTech that will amplify and accelerate that. The MarTech stack at Morningstar includes 6sense, Asana, Bizible, Contentstack, Elo......Read More
1258 Views