3 Answers
10,171 Views
Laura Hart
Laura Hart
Figma Senior Director, Growth MarketingJuly 27
The way that Customer Marketing teams and functions should be staffed and organized will vary greatly from company to company, especially when looking at more traditional B2B or sales-led organizations vs Product-led organizations. In my experience, though, the best way to orient the team is a......Read More
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3 Answers
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Keara Cho
Keara Cho
Salesforce Sr. Director, Field MarketingAugust 17
Everything starts with a great organic strategy and an SEO friendly website. When I ran demand gen at a very small company, the sales team was just starting to ramp up and I didn’t have a budget so website/content was where I focused on first. In parallel, if you have a direct sales team outside ......Read More
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8 Answers
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Dan Ahmadi
Dan Ahmadi
Branch VP Demand Generation and International MarketingSeptember 9
I'd love to, but we have yet to find an intent vendor that has data rich enough for our specific segment that would indicate readiness to buy. For other companies, I've seen this to be really effective, especially when 10s or 100s of people might start researching something the moment a problem i......Read More
2585 Views
4 Answers
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Eric Martin
Eric Martin
Stack Overflow Vice President, Demand GenerationSeptember 7
I wish I had a rosier outlook, but I think demand gen is actually going to get gradually more challenging as time goes on. I think that the profession itself is going to need to move away from things like PII exchange through gated forms, and focus more on value delivery to the viewer/reader/cons......Read More
1348 Views
3 Answers
2,569 Views
Abhishek GP
Abhishek GP
Freshworks Senior Director - Global Demand GenerationDecember 2
Your buyer's journey as well as your demand funnel, play a key role in this decision. * First set of channels & tactics: A rule of thumb that has worked for me when launching a campaign is to select the channel(s) that provide the widest audience reach. I've consistently observed that 'Au......Read More
1422 Views
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2 Answers
1,690 Views
Kayla Rockwell
Kayla Rockwell
Databricks Senior Group Manager, Demand GenerationAugust 5
This is a tricky one as the business can often communicate all of these features and products are equally important. In reality it often creates too many messages for your audience if you try to go after them all at the same time, not to mention it will quickly burn one to two people out! Conside......Read More
1363 Views
2 Answers
1,586 Views
Pamela King
Pamela King
YouTube Product Growth Marketing - YouTube TVJuly 28
This is a great question and a tough one to answer! Every org should develop this based on need. If I were to design a Demand Gen org for Global, it would look like this: *  Demand Gen Strategy & Operations: You need one (or multiple people depending on the size of the org) to own the genera......Read More
1394 Views
10 Answers
10,594 Views
Sierra Summers
Sierra Summers
Albertsons Companies Director of B2B MarketingJanuary 19
Marketing cannot close business without sales. Sales is the most important partner to marketing, ABM or not. While you can gain the support of the leadership teams, sales ops, etc, if you don't have your sales team onboard with your plans, you will not succeed.  Bring your sales team into t......Read More
1582 Views
8 Answers
5,543 Views
Krista Muir
Krista Muir
Snowflake Senior Manager, Streamlit Developer MarketingAugust 24
I would recommend building target account lists based on where that account is in their customer journey. Channels are usually pretty constant. Your targeting ability, level of intent, tactics/offers, messages, and the budget you're willing to spend on them will change. It will cost significantly......Read More
1013 Views
6 Answers
5,381 Views
Andy Ramirez ✪
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)May 4
Across every role in growth there's one common trait I try to ensure. The ability to look at seemingly disparate data, make sense of it, create hypotheses, and prove or disprove them. Lots of people will answer yes to this if asked as a yes/no question, but the ones that truly get it can articula......Read More
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