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how do you think about building products for a developer audience? what ways have you adjusted your product development process for the developer persona?

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2 Answers
  1. Tasha Alfano
    Tasha Alfano

    Twilio Staff Product Manager, SDKs and Libraries • 4y

    Developer Audience - now we are talking! As someone who worked as an engineer using SDKs, then building SDKs, and then moved into Product Management, I have a lot of opinions on this! We can definitely think about a ‘developer persona’ the way we all have different personas for our respective products, but all developers are definitely not the same. Building for different development platforms can add another layer of differentiation and complexity as well.  I have a secret though, when you work ...Read More

    1,272 Views
  2. Orit Golowinski
    Orit Golowinski

    JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima • 6mo

    When building products for developers, the core principle to start from is: don’t break their flow. Developers are already juggling a lot – writing code, tests, thinking about security, understanding production, CI/CD, cloud. If a feature requires them to stop what they’re doing, open a new tab, or learn a separate dashboard, it usually just won’t get used. So I focus on giving value exactly where they already are: in the IDE, in the pull request, or in the CLI. That also shapes how much to give ...Read More

    495 Views

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