Barracuda Networks Sr. Director, Product Management • 1y
Forecasting demand for new products or features requires a blend of quantitative data and qualitative insights. Methods like market research, customer surveys, pilots, historical data, and predictive analytics help outbound PMs reduce uncertainty and make informed forecasts. Market Research and Trend Analysis Example: Apple’s Launch of AirPodsApple identified the growing trend of wireless technology and shifting consumer habits toward convenience, using market research to predict strong demand f ...Read More
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