Playbooks

Only pro members

How Superhuman Head of Marketing Alex Rodrigues redesigned pricing and packaging to deliver and capture more customer value

Alex Rodrigues

Head of Marketing & Growth at Superhuman

TEMPLATES INCLUDED

Superhuman Pricing Resourcing Mini RFP Superhuman Packaging Research & Narrowing +1 template

AI SKILLS

Sharebird — Pricing Resourcing & Mini-RFP Create in Claude, ChatGPT, or Gemini Sharebird — Packaging Research & Narrowing Create in Claude, ChatGPT, or Gemini Sharebird — Price-Change Rollout & Comms Create in Claude, ChatGPT, or Gemini

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How Atlassian's Jeremy Hemsworth Built an Original Research Report that Influenced Millions in Pipeline

Jeremy Hemsworth

Sr. Director of Product Marketing at Atlassian

TEMPLATES INCLUDED

Competitive Report Audit (Validate Your White Space) Survey Question Design Workbook

AI SKILLS

Competitive Report Audit (BETA) Create in Claude, ChatGPT, or Gemini Survey Question Design (BETA) Create in Claude, ChatGPT, or Gemini

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How Iterable VP of Product Marketing Gray Hardell Built an AI Sales Coach That Increased Rep Confidence by over 65%

Gray Hardell

VP Product Marketing & GTM Strategy at Iterable

TEMPLATES INCLUDED

Buyer Question Library Product Knowledge Library

AI SKILLS

Buyer Question Library (BETA) Create in Claude, ChatGPT, or Gemini Product Knowledge Library (BETA) Create in Claude, ChatGPT, or Gemini

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How Chris Hines Built GTM Messaging to Help Drive 6x Valuation Growth While at Cyera

Chris Hines

VP of Marketing at Outtake, Formerly Cyera

TEMPLATES INCLUDED

Power Play Table Unicorn Messaging Canvas

AI SKILLS

Power Play Table (BETA) Create in Claude, ChatGPT, or Gemini Unicorn Messaging Canvas (BETA) Create in Claude, ChatGPT, or Gemini

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How Vishal Naik Increased Developer Marketing Conversion Rates by 50% while at Docusign

Vishal Naik

Head of Product Marketing, AI & Platform at Box, Formerly DocuSign

TEMPLATES INCLUDED

Developer Marketing Team Funnel

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How Eileen Buenviaje Reyes established Product Marketing while at 1Password

Eileen Buenviaje Reyes

VP, Marketing at BrightHire, Formerly 1Password

TEMPLATES INCLUDED

PMM Prioritization Table PMM Career Framework +1 template

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How JFrog's SVP of Product Marketing, Pallavi Vanacharla, Positions New Products in Competitive Markets

Pallavi Vanacharla

SVP Product Marketing at JFrog, Formerly Cisco Jasper (Cisco IoT)

TEMPLATES INCLUDED

Positioning Analysis Worksheet Customer Interview Questions

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How Calendly's Product Marketing Team Successfully Launched an Enterprise Offering

Jeff Hardison

VP of Product Marketing at Sanity.io

TEMPLATES INCLUDED

Message Testing Steps Announcement Execution

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How the Snowflake Product Marketing Team Develops and Lands Messaging

Alex Gutow

Head of Marketing at Arcade.dev, Formerly Snowflake

TEMPLATES INCLUDED

Snowflake Launch Document Template

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How Dropbox’s Product Marketing Team Influenced the Roadmap To 3x Enterprise Revenue

Mandy Schafer

Director of Product Marketing at Mastercard, Formerly Dropbox

TEMPLATES INCLUDED

Dropbox MRD Template

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How Salesforce’s Product Marketing Team Built a Comprehensive Enterprise Marketing Strategy for Developer Tools

Srini Nirmalgandhi

Head of Product Marketing for Heroku at Salesforce

TEMPLATES INCLUDED

Salesforce Growth Plays Template

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How Gusto Product Marketing Leader Leah Brite Established a CI Program to Improve Win Rates

Leah Brite

Head of Product Marketing, Benefits at Gusto

TEMPLATES INCLUDED

Gusto Product Marketing Team Competitive Intelligence Templates

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How Coupa used Customer Marketing to Win Over Analysts and Gain Market Share

Charlene Wang

fmr Qualia, Coupa, Formerly Coupa

TEMPLATES INCLUDED

Customer Marketing Program Worksheet

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How Mike Berger Structured Product Marketing Teams at Marketo, Gainsight, SurveyMonkey and ClickUp

Mike Berger

Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo

TEMPLATES INCLUDED

Product Marketing Team Structure Worksheet

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How Jellyfish VP of Product Marketing Daniel Kuperman Built An Analyst Relations Program To Establish A Nascent Category

Daniel Kuperman

VP of Product Marketing at Jellyfish

TEMPLATES INCLUDED

Analyst Firm Prioritization Matrix Briefing Meeting Prep Document

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Upcoming Playbooks (2)

How Claire Drumond Repositioned Atlassian’s Flagship Product (Jira) for a New Audience

Claire Drumond

VP of Product Marketing at Atlassian

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How Julie Towns, VP, Product Marketing at Pinterest, built an AI-powered competitive and market insights system to speed up product and sales decisions

Julie Towns

VP, Product Marketing & Product Operations at Pinterest

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