Instacart Vice President, Consumer Marketing • 8mo
Distilling complicated tech into simple stories can be challenging, but I've relied on one of the most basic frameworks to do this since I was a junior PMM, and it consistently helps me organize my thoughts: What is the product? In it's simplest form, the name will do How will your customer use it? include the cadence and frequency of use, will your use it amongst other products? Will it replace an existing product or way doing things? Why will it be important to them? This is where the insight ...Read More
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