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Do you ever delay a feature or product "launch" after it's already been released by engineering?

Curious if you group features together to create a cohesive theme, or if they are generally "launched" when they are released.

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  1. Katie Levinson
    Katie Levinson

    MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y

    Yes! There are many reasons why you may want to hold off on launching a feature or product after it’s already been released. This often happens when you want to either bundle a bunch of features for a coherent narrative, or there’s a time in the market when it would be better to capitalize (for instance, if there’s a large tech event where you can unveil your new product or feature to maximize press). To get a bit more specific, here are some scenarios: Align with Market Timing: A competing prod ...Read More

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