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Do you theme your product roadmap and do those themes change each quarter?

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2 Answers
Influencing the Product Roadmap
  1. Daniel Kuperman
    Daniel Kuperman

    Jellyfish VP of Product Marketing • 8mo

    Setting up themes is a great way to group features and create narratives for product releases. Ideally, you'd want to have themes that don't change frequently, which helps not just the product team to align with them but also the broader GTM team (marketing, demand generation, sales, partner, etc.). I like to have annual themes but depending on your product roadmap and how frequent your releases take place you could do it semi-annual themes as well.

    1,601 Views
  2. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 8mo

    Aligning releases to a key theme is a great thing to do for multiple reasons. First, and probably most important, it makes the marketing launch for a particular release easier because you can tie a bunch of content together in a common story and have that story thread through all the different launch mechanisms and channels you use. Second, you may also gain some abilities to work in parallel. For example if one engineering team is working on themed features for your release, another team can ge ...Read More

    616 Views

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